strategic
design
I’ve honed my expertise in design thinking and service design to solve complex problems with user insights and creativity. These methods work across industries, creating impactful solutions.
Many of my projects—like the ones featured here—focus on food, beverage, and retail. Through hands-on, participatory work, I’ve gained deep appreciation and knowledge of these industries.
But what exactly is strategic design?
barilla: reinventing snacks
How can children’s innate creativity inspire the imagination of unexpected new treats?
leone: a candy with baggage
How can heritage confectionery, built on a loyal following, connect with a new generation of consumers?
carrefour: future-forward
groceries
Can speculative fiction help shape a long-term vision for a complex company?
want more details?
Unlike visual design, strategic design can be harder to showcase. I’ve shared a few thoughts on it here, but if you’d like to dive deeper into these or other projects, I’d love to chat.